Doing what’s always been done creates more of the same; not fresh approaches to solving complicated problems and addressing the great issues of our day.
More than ever, our society needs breakthrough creativity. And we need to turn that creativity into innovative solutions to pressing problems, innovative products that make life better, and innovative organizations that pursue not only profit but also a greater purpose.
The greatest organizations get it.
Innovative companies out pace the rest of the market.
Innovative non-profits develop solutions to seemingly intractable problems.
And innovative churches are growing like crazy.
We can learn a ton from successful innovators.
When we watch real life innovation, we learn that much of what we’ve been taught about creativity is based on well-trodden myths that sound true but don’t stand up to scrutiny. In fact, I’d venture to say that much of what we “know” about creativity is much like what we “know” about teams: bubbles that need to be BURST and replaced with better ideas.
Luckily, David Burkus’ new book The Myths of Creativity busts ten common myths about creativity and will help you overcome your obstacles to finding new ideas. Hopefully, you won’t be surprised to learn that the most creative solutions typically emerge in some fashion from a group and that conflict is typically a necessary precursor of innovative solutions.
Check out this video to learn more about David’s new book, then pick up a copy at Amazon or your favorite bookseller. By the way, if you order the book by October 14, you can get a whole bunch of goodies for FREE! And if you want to learn more about David and his writing, check out http://davidburkus.com/.